In The News

We are very happy to report that our marketing systems from New Customers Now Marketing has been featured in two recent business and marketing bestselling books.Marketing guru Dan Kennedy in his latest blockbuster book No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich (Chapter 13, page 261 – The No B.S Key To The Vault ).

Kennedy wrote about Dean Killingbeck, the founder of New Customers Now Marketing system as an example of targeted marketing any small business can use to attract the best possible new customers to its location.

The book has received amazing reviews – here are some from Amazon.com and should be your buy-and-read-now list.“The book is a study in marketing. The biggest lessons in the book are that you must get out of your own mind and understand what the customer values. You are not your customer. Focus on the experience of the customer.And if you are going to be successful in marketing, you must have a marketing system. Random acts of marketing are of little value.”

“Every single book I have of Dan’s has a permanent place on my bookshelves. I have reread all of them at least once and find some new info to put to use each time. You won’t regret buying this book – I have read at least one business book per week for the last year, and these are among the VERY best.”

Dean’s marketing genius and success with his birthday mailing systems was also featured in author and marketing guru Bill Glazers super successful new book Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get (Chapter #9, page 182, ‘Reminding Sequentially Till The Buy’ and Chapter 12, page 258, ‘Sampling Some Really Outrageous Ideas’)

This book also has received 5-Star reviews from Amazon.com reviewers.

Here are what some of the reviewers had to say about this marketing manual for small business owners:

“Some books written by top marketers are essentially just sales letters, however poorly or masterfully disguise. This is not one of those books. This is really a decade-spanning swipe file of the very best marketing campaigns Bill Glazer has seen and done.

It’s not a book about brand-building or graphic design; it’s a book about getting attention, surprising and delighting customers with provocative messages and promotions. It’s sort of like Bill dumped the contents of his filing cabinet on the floor and started going through them one by one.”

“In a world where your prospect is bombarded with millions of marketing messages this book teaches you how to get attention. Bill Glazer deconstructs outrageous advertising and shows you the components that have to be present for the outrageous to generate customers.”