Restaurant Marketing | Auto Repair Shop Marketing Blog by Dean Killingbeck

I’m at The Green Valley Ranch & Resort in Las Vegas (in a bone chilling room , with an icicle hanging from my nose, wishing I wore my long johns) with 130 auto shop owners, all of us intently listening to Ron Ipach and his speakers explain social media. One of his speakers is Marshal Sylver, an entertainer and magician by trade, who has turned himself into a self-professed Influential Guru, showing people how to become millionaires through doing the impossible.

Here’s the example that he used about eating fire (that’s right I said eating fire). He pulls a young woman, that owns an Auto Repair Shop with her husband, from the audience and started training her on how to eat fire. Did you know that there’s a proper way to eat fire??

No? Well let me explain to you: you must wet your lips, take in a big breath, then as the fire goes into your mouth, close your lips quickly. Sounds easy, but trust me, it looks scary as hell!

Let me explain the process of each step and why: wet lips don’t burn, that’s pretty self-explanatory! Deep breaths fill the lungs with air, so no smoke can get in. Finally, closing your mouth over the flame, oxygen denies the fire and it goes out.

But everything is in the timing! The sequence also counts because one thing out of order and the fire doesn’t go out, the lungs aren’t full of air and bingo! Burnt Person. Oh, by the way, he had her practice this sequence and timing 20 times on stage stamping her feet and yelling I’m the greatest to help with her timing.

He also tells everyone that they should profess that they are the best and greatest auto shop in the world and tell everyone they can do nothing wrong. Of course, when I got my 5 minutes to speak, I yelled “I’m the number one Direct Mail New Customer Acquisition Specialist in the Whole Damn US, and maybe the world, except I don’t know what the Chinese are doing! Everyone laughed, but it was all in the timing!

I then got everyone to listen to what I had to say. You must get the customer’s attention! You must get them to trust you! Then, get permission to sell. If you move away from this sequence, guaranteed most of the time you will be unsuccessful. And of course you must always practice!

Moral of the story: We are absolutely the best, Done–For-You, Direct Mail Marketers in the US and NO ONE, and I mean NO ONE, can compare with our mailers. Believe, work hard, follow the system, and sales will come! Sort of like “Field Of Dreams”, build it and they will come!

Have a Great Marketing Day!
Dean

Dean Killingbeck is a Master Marketer, understanding a restaurant’s needs and knowing that “Cash Flow is King”. For his FREE REPORT, “How To Get New Guests In These Tough Times Automatically”, go to www.NewCustomersNowMarketing.com

Some of the books I just finished reading and the ones that are on my list right now. I read a lot. That is how you become smart and smarter instead of dumb and dumber in this world. Pick one or two out of this list and dive in. Your business will improve. Guaranteed.

I had a very interesting conversation with an entrepreneur recently who is struggling in his business. Here is what he told me: