Restaurant Marketing | Auto Repair Shop Marketing Blog by Dean Killingbeck

New Rant: How come people to whom I am trying to give money are not interested in taking it?

Happy Valentines Day and a very special video about men, dogs, and what wives want to hear (survey proven)

When I sit in my office and look at the stacks of things I have to do that day, the tasks remind me of the white balls a juggler uses. Some days I wonder how many balls I can juggle in one hand while the other hand is tied behind my back.

Looking at all those white balls (some days they all look the same) and trying to discern which ball is more important than the other can be like pushing a RAM pickup truck uphill with the brakes on. I’m sure all of you have those types same feelings one time or another and as entrepreneurs we really shouldn’t be surprised when it happens.

However, sometimes we are forced to take a couple of steps backwards before proceeding forward and losing ground. If it happens once in a while, that’s okay as long as we don’t let it happen every day! If it does happen often then we must then figure out how to overcome those problems which really should be called opportunities.

Last Friday (just before I’m leaving for the weekend) Sharon, one of my long-time employees, decided that due to her husband’s death she needed some personal time and is severing her employment. All weekend long I stewed about losing her, knowing I would have to hire someone new, and then train them in our New Customer Now way.

However, I remembered one of Dan Kennedy’s sayings that “Everyone is replaceable including myself.” Consequently, I took my step forward and we placed an ad on CraigsList Monday night and have already received 2 responses (however only one followed our instructions). More about that next week.

WARNING: Congress Outlaws Impact Wrenches Because They Make Too Much Damned Noise!

If my headline sounds ridiculous, well it is… but it’s no more ridiculous than the new law that our Congressmen just passed Thursday…

Congress has decided that TV commercials are too loud, causing people undue hardship and ear pain. Those loud commercials (only 3 to 6 decibels louder than regular TV) are, in their minds, a nuisance to anyone watching the boob tube.

Ladies and gentlemen… it looks like “big brother” has taken another step toward deciding that we the people are too stupid to tape our favorite shows to skip over those loud obnoxious commercials, too stupid to figure out how to turn DOWN the TV, or, God forbid, unwilling to turn the TV off!

What would we do without their help? Not only that, but this is what they waste their time discussing? Maybe they should be more concerned about our economy? I think I’m beginning to know just how the Romans felt when Rome was burning and the Roman Senate just watched..

Don’t Get Me Wrong… Some People Will Celebrate

What Industry Will Be Next? Cows emitting too much gas so farmers will have to start using Febreeze in their barns? Free ranging chickens will no longer be able to poop in the grass and contaminate the ground, so they will have to use chicken diapers (there actually is a website that sells chicken diaper’s). Okay, I’ll admit those were ridiculous examples with tongue in cheek, but look back at what’s happened in just the past 4 years.

1. No voice broadcast… except if you’re running for a political office then its okay ..Hmmm double standard

2. Do Not Call lists… except if you’re running for a political office then its okay … Hmmm double standard

3. E-mail double opt-in… unless you want to get known as a spammer….and except, of course, if you’re running for political office.. Hmmm (see the pattern!?!)

4. And the famous no Fax to B2B

I’m sure there are other examples that I’ve omitted of how congress has been making the job of marketing harder for us. However, as a business owner, you always must be thinking of different ways to market yourself and your business.

As my mentor says, “The Worst Number In Business Is One!”

Have A Great Marketing Day

Dean Killingbeck is a Master Marketer, understanding a restaurant’s needs and knowing that “Cash Flow is King”. For his FREE REPORT go to : “How To Get New Guests In These Tough Times Automatically”