Guests For Life
7 Sep
“ANY RESTAURANT CAN FIGURE OUT HOW TO SELL FOOD BUT THERE’S GENIUS IN CREATING A GUEST FOR LIFE”
My mentor, Dan Kennedy (if you haven’t read any of his 11 No B.S. books, it’s time) yeah that’s an unscrupulous plug for Dan and his books.
Anyway, Dan always points out that most businesses “Try To Get a Customer To Make A Sale” when it should be the other way around, we should “Make The Sale To Gain A Customer”.
The value of a long term customer is worth more than one sale.
With that said, there can be a terrific income to be had from making a sale. But true wealth is most certain and easier by developing “customers for life”.
Plus gaining new guests every month to make-up for lost guests can be very costly and time consuming. The ideal situation is to have systems in place that do both. You need several systems in place to reward good guests such as a frequent dinner program, birthday, anniversary and kids clubs are excellent ways to reward and bring back existing customers.
New guest acquisition can be done by referral system, birthday program and new home owners.
The key to success with systems are the strategies of implementation and consistence. With my Done-For-You birthday promotion and new home owners programs you can accomplish both of those strategies. Go to facebook/birthdaymarketing to learn more.
Have a Great Marketing Day!
Dean Killingbeck is a Master Marketer, understanding a restaurant’s needs and knowing that “Cash Flow is King”. For his FREE REPORT, “How To Get New Guests In These Tough Times Automatically”, go to www.NewCustomersNowMarketing.com
Dean’s marketing genius and success with his birthday mailing systems
was also featured in author and marketing guru Bill Glazers super successful
new book Outrageous Advertising That's Outrageously
Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied
with the Results They Get (Chapter #9, page 182, 'Reminding
Sequentially Till The Buy' and Chapter 12, page 258, 'Sampling Some Really Outrageous
Ideas') 
Marketing guru Dan
Kennedy in his latest blockbuster book No B.S. Marketing to the Affluent:
The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
(Chapter 13, page 261 - The No B.S Key To The Vault ) wrote about Dean
Killingbeck, the founder of New Customers Now Marketing system as an example of
targeted marketing any small business can use to attract the best possible new
customers to its location. 
Dean Killingbeck with super entrepreneur George Foreman. Find out how you can
knock out recessions out of your life by joining Dean as a Small Business Marketing
Coach in your own local territory. Call Shannon Grace at 517-548-5315 or