Michigan Restaurant Owner Proves The Economist and CNN “Recession Sayers” Are WRONG!!

Mark Rummel of Mancino’s, an Independent Pizza and Grinder take-out restaurant in Michigan, states,
“I have such an unbelievable system that New Customers Now has created for acquiring new customers. I’ve been using your birthday system for over a year now and am still receiving redemption rates that are off the charts!”

PS.. Economy??? 2009 was my 3rd biggest year EVER and biggest since 2002!!!!!

Everyone should be emulating Mark’s success, even in this recession by asking how he did it…

Well, unlike most Michigan small businesses, Mark decided he wasn’t going to participate in Michigan’s Sluggish Economy. He very quickly figured out that increasing his marketing efforts to both existing customers and also acquiring more new customers without spending tons of cash was possible. To accomplish his needs, he went to direct response marketing which can be brutally and honestly measured in both his offline and online marketing.

Consequently, Mark has switched over to exclusively what the marketing gurus call Direct Response Marketing. He knows for every dollar spent, 6 dollars come back, so his ROI was a 1 to 6. Mark can also accurately tell you his exat numbers including what each marketing piece cost, how much money was collected and how many people came in.

But, the most amazing thing is Mark has had his “.. best year yet” after being in business for 15 years and asks.. “What Recession??”