Restaurant Marketing Shiny. Bullet is not quite so Shiny!

Many Independent restaurants are relying on E-mail marketing to increase consumer spending.  A recent study commissioned by Exact Targets, the “2009 Channel Preference Study,” found that young and old were more influenced by Direct Mail, than any other type of marketing, to purchase a service.

To me, the results are almost mind boggling:

75% of 25-34 year olds made a purchase for the result of Direct Mail they received.

18-24 year olds are also most likely to be influenced by Direct Mail by a whopping 62%.  The same holds true for adults who are over 35 years old!

So, Direct Mail marketing is the #1 most successful marketing method to influence people to purchase a service.  Email Marketing, however, came in #3 on the list.

I only point this out to drive home the important fact that you cannot just discontinue one media of marketing and go completely to another.

You must employ all media that is available, provided the outcome is a ROI that adds up profitably.  Bill Glazer, author of “Outrageous Advertising That’s Outrageously Successful” says “Diversity leads to stability.”  What he means is that the more ways you have to bring guests into your restaurant, the more stable your guest count will be.

There’s no guessing of whether you will have  profitable days just on weekends….with a variety of marketing you can make sure that all days will  be profitable days!

Have a Great Marketing Day!

Dean Killingbeck is a Master Marketer, understanding a restaurant’s needs and knowing that “Cash Flow is King”.  For his FREE REPORT, “How To Get New Guests In These Tough Times Automatically”, go to www.NewCustomersNowMarketing.com