The Seven Biggest Mistakes that Independent Restaurant Owners Make
15 Feb
- Trying To Become Branded… Let me be the first to tell you.. “Forget it!”… You can’t take “branding” to the bank… only cash! Second, you don’t have enough money in your budget! Leave the branding to Coca-Cola, McDonald’s, Ford and all the other big boys.
- Not Having A Customer List… Get everyone’s name, address, birthday and email address that walks into your restaurant! No customer list – No way to contact them when you need an immediate influx of cash!
- No System In Place… that attracts and acquires new customers… not just a hit and miss marketing system.
- Thinking That All Customers Are Created Equal… They’re not… believe it! In fact, some should be black-balled from your restaurant!
- Having Boring Marketing… or worse yet, just following what others are doing. Do something DIFFERENT… stand out in the crowd!
- Not Measuring How Effective Your Marketing Is… What’s your ROI (return on investment)? What did it Cost you to bring that new customer through the door??
- No Exit Strategy… Not knowing exactly how you will sell and get out of the business. Big Hint… You need a in-house customer list to make your business worth more.
Dean’s marketing genius and success with his birthday mailing systems
was also featured in author and marketing guru Bill Glazers super successful
new book Outrageous Advertising That's Outrageously
Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied
with the Results They Get (Chapter #9, page 182, 'Reminding
Sequentially Till The Buy' and Chapter 12, page 258, 'Sampling Some Really Outrageous
Ideas') 
Marketing guru Dan
Kennedy in his latest blockbuster book No B.S. Marketing to the Affluent:
The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
(Chapter 13, page 261 - The No B.S Key To The Vault ) wrote about Dean
Killingbeck, the founder of New Customers Now Marketing system as an example of
targeted marketing any small business can use to attract the best possible new
customers to its location. 
Dean Killingbeck with super entrepreneur George Foreman. Find out how you can
knock out recessions out of your life by joining Dean as a Small Business Marketing
Coach in your own local territory. Call Shannon Grace at 517-548-5315 or
This is a GREAT LIST!!! If you are a restaurant owner in the Denver or northern Colorado area I would love to show you how Finders Keepers can take care of letters C,E,F and G for you. Feel free to contact me at the email below. At Finders Keepers we are all about helping you “Find more business and Keep more business”. We aren’t just for restaurants, but we can take care of four of the seven “Biggest Mistakes”. christiana@finderskeeperscard.com